Products

Bassera

Understand your money by understanding yourself.

Bassera is an AI behavioral finance platform. It combines a money personality assessment, emotion aware expense tracking, and an AI financial coach to help people understand why they spend, save, and decide the way they do.

Bassera · Brochure

Overview

Most finance apps track numbers. Bassera tracks the person behind them. Users discover their money personality, log transactions with how they felt, scan receipts, and get guidance from an AI coach that knows their habits. The experience is bilingual, Arabic and English, and designed for the MENA market.

Key features

01Money personality assessment

A short guided survey maps each user to a money personality with strengths and watch outs.

02Emotion aware tracking

Every expense can carry a feeling such as planned, impulse, or stress, so patterns become visible.

03AI financial coach

A chat coach answers questions like why do I overspend and builds a plan around real behavior.

04Receipt scanner

Scan a receipt and the app detects items, amounts, and categories for quick review.

05Financial wellness score

Savings rate, debt ratio, and habit signals roll up into one score users can improve.

06Goals, nudges, achievements

Savings goals, timely nudges, weekly challenges, and badges keep progress moving.

How it works

Discover
Take the money personality assessment and see your strengths.
Track
Log spending with the emotion behind it, or scan a receipt.
Get coached
Ask the AI coach and receive guidance based on your patterns.
Build habits
Set goals, follow nudges, and grow your wellness score.

Outcomes

A clear view of the emotions behind spending
Personal guidance in Arabic or English
Goals that turn into daily habits
A wellness score users can improve over time

Built for

Banks and fintechs adding financial wellness
Employers offering wellbeing benefits
Young professionals managing money
Families planning savings goals